Is Prime worth the additional jack for Jeff?

In its quarterly earnings call today, Amazon announced it will be increasing the Amazon Prime annual fee $20 from $99 per year to $119 mid next month for new members.  A slight delay in the increase for renewals (mid-June).  With over a 100 million subscribers, $20 increase will bring a lot of green for Jeff and Amazon.

Amazon CFO Brian Olsavsky said the company hadn’t increased the price of membership since March 2014 (it jumped from $79 to $99 then), and in the time since “we continue to increase the value of Prime.” Membership offers, among many digital and video services, free two-day shipping. The quick shipping is available for 100 million items. – as published on Mashable, Amazon jacks up the price of Prime from $99 to $119, by Sasha Leach, April 25, 2018

It hasn’t been raised in a couple of years, but someone has to start bringing revenue into the company, I guess it will be by people like me.  $2 Trillion.  Wow!

I don’t take advantage of all of the gains by being a Prime member – better check it out.  Is it worth it?  I don’t think the $20 means a lot, but at some point $79 becomes $99 becomes $119 maybe then becomes $139?  Definitely need to see where I else I can glean value from this membership fee.

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